In this episode of the SUM Disruptors Podcast, creative growth strategist Kiana Pirouz shares her journey from established brands like Google to emerging startups like We Are Rosie, and her secret sauce for taking a bootstrapped startup from unknown to industry darling (and acquisition).

Kiana opens up about the unique challenges and rewards of startup marketing, why she left a job she loved, and the importance of galvanizing both your team and customer base. Learn about the power of personal branding, values-driven leadership, and building a community that fuels organic growth.

Kiana’s advice for startup marketers? Be bold, be messy, embrace experimentation, and don’t let the art of marketing get lost in the science.