Hey Founders, Let's Talk About Hiring Marketers (Without Screwing It Up)
As someone who's been in the trenches of brand strategy and CMO-ing for years, I'm here to drop some truth bombs that'll save you headaches (and cash). Ready to get smarter? Let's dive in.
Creatives, Let's Talk Personal Branding: Your Secret Weapon in a Noisy World
Beloved creatives. Whether you're a pixel pusher, wordsmith, or sound architect, here's the tea: your raw talent is just the opening act. In today's cacophonous creative market, personal branding is your headline performance. Intrigued? You should be. Because I'm about to spill the secrets that'll turn the spotlight your way and open doors you didn't even know existed.
The Media Metamorphosis: Why Your Business Can't Afford to Ignore the New Era of Marketing
In today's hyperconnected world, a profound shift has occurred: media is no longer just a channel—it's the water we swim in. As a brand strategist and CMO who's witnessed this transformation firsthand, I can tell you that understanding this new reality isn't just important—it's critical for your business's survival and success.
The Brand Strategist's Dilemma: Navigating AI's Promise and Pitfalls in Business & Culture
What particularly intrigues me is AI's potential to enhance accessibility. For individuals with disabilities or those constrained by time and resources, AI tools can level the playing field, democratizing access to information and services. This has profound implications for cultural participation and social equity.